RUG Beneath My Feet Private Limited (RUG) is a Social Entrepreneurship startup. It aims to sustainably impact the lives of Urban Women by providing a structured platform of online & offline support to mainstream, nurture and shape them into frontline business, workplace and community leaders.
The first service offering from RUG is a women centric crowdfunding platform .The philosophy of the Rug Beneath My Feet Crowdfunding platform is to connect the larger community of individuals and corporates with deserving entrepreneurs. This platform has been designed for Millennial and Generation Z.
$1 Billion.....2025.....the Company Women Trust
Women bring the Soul perspective to business and communities
B.Com (Hons) graduate and a Chartered Accountant who has worked for over a decade and a half with Private equity and Big 4 firms, at senior levels. Her professional work experience is in the area of strategy, M&A, Fund Raising, Restructuring and Private Equity. Asha has authored several professional thought leaderships and has been a speaker at industry forums like ASSOCHAM, FICCI over the last many years.
Powering Women to Success .......... Bringing Soul into Business
Rug Beneath My Feet (“RUG”) Crowdfunding is India's 1st women centric crowdfunding platform. It is a Rewards based “All or nothing” platform created to encourage women entrepreneurs and entrepreneurship in women centric products. The philosophy of the RUG Crowdfunding platform is to connect the larger community of individuals and corporates with deserving entrepreneurs. This platform has been designed for Millennial and Generation Z and aims to:
IF FUNDING GOAL MET = YES
Campaigner connected to Crowd
Crowd gets Campaign Rewards
Campaigner gets Campaign funds
IF FUNDING GOAL MET = NO
Crowd gets refund of contributions made
Crowd gets no rewards
Campaigner gets no money
Application for listing can be made and accepted without the existence of a entity however the Platform will list the campaign only once there is an entity. This is insisted upon to avoid the impression that Campaigners are running campaigns to take money from the Crowd and then run away.
*If the entity is not 50% owned by women, the application for listing a campaign can be considered by the Platform on a case to case basis . The platform fees reflect this philosophy.
The RUG Crowdfunding platform is designed to connect the community directly with deserving entrepreneurs . The Platform welcomes NGO’s, Trusts and Section 8 Companies as Campaign supporters but does not encourage them to run campaigns. The reason for this is, that such type of legal entities by their inherent nature are eligible to receive grants, donations and have access to many national and international avenues for fund raising including donation based crowdfunding platforms